Audience Profile · Example edition
Understand the person making the decision.
This fictional profile describes an independent café owner preparing a first website. It is a working hypothesis for research, not a demographic fact about all business owners.
The working agreement
| Dimension | Working hypothesis | What to verify |
|---|---|---|
| Task | Make hours and menu easy to find | Recent visitor questions |
| Constraint | Little time for content preparation | Actual weekly availability |
| Concern | Who maintains the site after launch? | Past supplier experiences |
| Decision | Choose a small, clear scope | Approval and budget process |
The situation
The owner is balancing the website project with daily operations. A useful service explains the required inputs and review moments in practical terms rather than expecting the owner to learn design terminology.