Brand Guidelines · Example edition

A recognizable voice across useful pages.

This Claw Me example uses the shared Archivo and Bitter fonts, quiet surfaces, green actions, and coral brand accents. The guide is a practical companion to the bundled Tailwind source.

Make something useful.

PaperInkGreenCoral

Role	Token or family	Use
Body and controls	Archivo	Readable text, labels, and data
Document headings	Bitter	Clear content hierarchy
Primary action	Green ink on light surface	Links and active choices
Accent	Coral	Small brand marker

Typography in use

Use Archivo for operational labels and dense information. Use Bitter for document headings. Keep headings descriptive and avoid squeezing text with excessive letter spacing.

Color with a purpose

The green accent identifies a useful next action or active state. Status labels need words as well as color. White and quiet neutral surfaces keep long documents readable.

Write like a colleague

Prefer “Review the project brief” to “Unlock your project potential.” State what a control does and describe an outcome that the artifact can actually support. Keep implementation notes in source documentation.