Channel Performance Report · Example edition

Compare the response, not just the reach.

This fictional monthly campaign report uses sample channel counts. A qualified inquiry means a person described a relevant project and asked for a conversation. Attribution is last reported source in this example.

Channel	Visits	Inquiries	Qualified inquiries
Email	120	8	5
Community	80	6	4
Website search	200	5	3
Partner mention	40	4	3

Read the small sample

The partner mention produced three qualified inquiries from forty visits, while search produced three from two hundred. The counts are small and the audiences differ, so this is a prompt for investigation rather than a stable ranking.

Check the definition

Use the same qualification rule across channels. Record how a source was assigned and how unknown sources are handled. A person may encounter several channels before inquiring.

Next month’s test

Repeat a useful partner example and improve the search landing page’s next step. Keep the measurement method unchanged long enough to compare the results meaningfully.