Customer Insight Report · Example edition
Keep the customer’s problem in view.
This fictional synthesis uses five example interviews about project handovers. The themes demonstrate a reporting format; they are not real customer statements or representative market research.
| Theme | Example mentions | Possible implication |
|---|---|---|
| Which version is current? | 4 of 5 | Make status explicit |
| Who owns the update? | 3 of 5 | Name a maintenance owner |
| Where should I start? | 3 of 5 | Provide an entry-point index |
02 / 04 · Customer Insight Report
The central difficulty
Participants in the example could open the files but lacked context about their purpose and status. The difficulty was orientation, not file access alone.
Discussion prompt
Which part of this account needs stronger evidence?
03 / 04 · Customer Insight Report
Preserve the exceptions
One participant preferred a familiar folder structure and did not want another page to maintain. That view matters when considering whether the proposed index adds useful clarity or duplicate work.
Discussion prompt
What tradeoff should the audience understand?
04 / 04 · Customer Insight Report
From insight to test
Prototype a small index and observe a realistic handover task. Keep the original source references in the private research record and avoid turning paraphrases into attributed quotations.
Discussion prompt
Who owns the next action, and when will it be reviewed?