SEO Content Brief · Example edition
Answer the reader’s question completely.
This fictional brief plans an article about preparing content for a small-business website. It does not claim current search volumes, rankings, or competitor positions.
| Section | Reader question | Evidence needed |
|---|---|---|
| Opening | What should I prepare first? | A concrete project example |
| Page checklist | What belongs on each page? | Verified business information |
| Ownership | Who approves and updates it? | A simple responsibility model |
| Before handover | How do I check completeness? | A usable review checklist |
Search intent
The reader is likely preparing for a website project and needs practical inputs. The article should help them collect approved text, contact information, opening hours, and licensed images.
Outline with substance
Use a five-page café example to demonstrate the checklist. Explain how to mark missing information and why the content owner matters. Avoid repeating the target phrase where it adds no meaning.
Editorial acceptance
Check that the article answers the main question, cites real sources where claims need support, and uses descriptive headings. Add current keyword research only after it has been collected and verified.